In the modern history of the United States Coast Guard, there has been a rapid shift from... http://ift.tt/2pIuJUk

In the modern history of the United States Coast Guard, there has been a rapid shift from mistaken identity to a brand identity. The iconic orange and blue Racing Stripe – painted on the bow of every USCG vessel – provides a perfect example of an innovative solution to this identity problem. 


from John Currin (JC - Ex RNZN) - Google+ Public Posts http://ift.tt/2p0G30g
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